TiVo will let subscribers choose ads - Yahoo! News: "this new feature will work in much the same way
TiVo subscribers create 'WishLists' to find programs. But
instead of Jimmy Stewart movies or TV shows about baseball,
TiVo users would register a profile with the company based on
their interests. Then, in a section of the TiVo menu system,
they will find ads -- short- and longform -- based on their
interests."